Harvest Media is a multi-media company that operates in the media/entertainment sector of South Africa. They pride themselves in the quality of our services and in the work ethic of our qualified and youthful team. Harvest Media is a comprehensive media company that deals with all multi-media related services for the entertainment industry as well as other industries in need of similar services.
Harvest Media hired us to build them a fully responsive website to showcase their value proposition, image, and what the brand truly stands for. Since Harvest Media is immensely hands on in the entertainment industry, the website was supposed to have a modern media company feel to it and an audio streaming and downloading capability. The aim of the website was not only to showcase the Harvest Media brand, but also to drive digital downloads and streaming of Harvest Media signed artists.
Since the website is a deep scroll one-pager, we included a call-to-action button on the opening slider to download the Harvest Media business profile which contains much more information about the brand. We added audio and video plugins to the homepage to give users an idea that the website is media-related. Furthermore, to enhance its visual effects and really nail the “media-company” feel, we added a featured video in the middle of the page which automatically plays as you load the website but with no sound. On mobile, we disabled the automatic play to save user data.
Harvest Media artists often release songs regularly and have really innovative song cover designs. We greatly utilized these covers on the homepage and made them clickable, taking users to a separate page per song. This page contains the music player, the song music video on the header which also plays automatically after the page loads, a download button, more information about the song, social media share buttons, and buttons that lead you to various music stores like iTunes.
After the website was launched, the following results were achieved:
- Music Downloads and Streams
Harvest Media was using the website as the primary platform to release their songs and we saw an increase in the number of their music streams and download. - Greater Brand Awareness
Harvest Media was already pushing their brand but mostly on social media, but with the release of their website, they posted more content on social media which linked to the website and therefore generated more clicks and impressions than before. We have also been monitoring pageviews and sessions and have seen consistent increases in those key metrics since going live. - Enhanced Credibility
The Harvest Media brand has grown immensely and has secured high-value clients and big players in the music industry.
