Leave a Mark is a South African EDM and Soul Fusion band. It was founded in 2012 by Khanyisa Bengeza, Sakhumzi Ndeleni, Sozizwe Maqoma and Luvo Spambo in East London. Their aim is to spread love by reaching a more circular audience and abolishing racial divides in the music industry by bringing together different cultures and producing music that caters for modern South Africans. What makes LAM unique is their ability to adapt and cater to different audiences.
Leave A Mark hired us to build them a fully responsive website to showcase their value proposition, image, and what the brand truly stands for. The website was supposed to have a modern media company feel to it and an audio streaming and downloading capability. The aim of the website was not only to showcase the Leave A Mark brand, but also to drive digital downloads and streaming of Leave A Mark music.
Since Leave A Mark is a young music band, we had to make the website funky and cater to a youthful audience with colours that also appeal to an older audience. We started by making the loader look like a music wave with the brand colour dark red. In addition, we added a spinning CD as the opening landing page with an option below to click “enter site”. Upon entering the website, the aim was to instantly showcase Leave A Mark music and we did this by adding a music player to the opening slider, which users can simply click “play” to play Leave A Mark’s biggest hit.
Just below the slider, we added one of their single covers, and upon hovering over it it summons a CD. Once clicked, it opens up a list of singles by the band which the user can easily play through the website. To build anticipation for their events, we inserted a countdown timer on the homepage counting down to the band’s next event. This helps generating more leads for performances. Leave A Mark is on several music platforms and the website was designed to also link to those platforms to generate more streams and hence revenue.
- Music Downloads and Streams
Leave A Mark was using the website as the primary platform to release their songs and we saw an increase in the number of their music streams and download. - Greater Brand Awareness
Leave A Mark was already pushing their brand but mostly on social media, but with the release of their website, they posted more content on social media which linked to the website and therefore generated more clicks and impressions than before. We have also been monitoring pageviews and sessions and have seen consistent increases in those key metrics since going live. - Enhanced Credibility
The Leave A Mark brand has grown immensely and has secured high-value clients and big players in the music industry.